Carbonell was launching it’s product portfolio in South LatAm region and needed an agency to develop the website to showcase: Brand, products, recipes, history, quality process and other key information. It needed to transmit to the end customer a high quality and premium brand with tier 1 imported products for healthy and delicious cooking.
We designed the website taking into consideration the most popular dishes in the region, inspiring consumers to explore their recipes with Carbonells premium products, delivering an astonishing cooking and taste experience. Cooking goes deep into Latin American consumers, hence the visual design had to be attractive and enticing to explore beyond the traditional products.
Carbonell’s marketing department was trained on how to add new blog posts and recipes using the latest SEO strategies to maximize exposure and achieve organic traffic goals. Website also has newsletter subscription module and form for lead capture.